Digital Marketing
PMAX CAMPAIGNS
Unlock the full potential of your online advertising with Google Performance Max (PMAX) campaigns. Our expert team leverages AI-driven automation to find your most valuable customers across all Google channels, including Search, Display, YouTube, Gmail, Discover, and Maps. Maximize your conversions and achieve your business goals with a unified, high-performing strategy.
OUR STRATEGY
Right brain. Left brain.
Crafted.
As a Crafted client, you get access to a powerful mix of digital marketers, strategists, creative thinkers, designers and developers.
Your team will find creative ways to stay ahead of the competition, ideas that set your strategy apart from the rest. Out of the box thinking reinforced by data and insight.
The right brain and the left.
PMAX Optimisation
DATA-DRIVEN OPTIMISATION
Our approach to PMAX campaigns is rooted in continuous, data-driven optimization. We constantly monitor performance, analyze insights, and refine your asset groups and audience signals to ensure maximum efficiency and ROI. This iterative process allows us to adapt to market changes and consistently drive superior results for your business.
Budget & Time
OPTIMISING YOUR INVESTMENT
PMAX campaigns are designed for efficiency, but successful results require strategic budget allocation and patience. While initial setup and learning phases can take some time, our continuous optimization ensures your budget is spent effectively, driving long-term growth and maximizing your return on ad spend. We focus on delivering value that scales with your business objectives.
Our Process
STREAMLINED PMAX IMPLEMENTATION
Our process for launching and optimizing your PMAX campaigns is designed for clarity and effectiveness. We follow a structured approach to ensure every step, from initial strategy to continuous refinement, is executed with precision.
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Step 1: Discovery & Strategy
We begin by understanding your business goals, target audience, and current marketing landscape.
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Step 2: Asset Group Creation
Our team crafts compelling headlines, descriptions, images, and videos tailored for PMAX.
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Step 3: Audience Signal Integration
We leverage your first-party data and Google's audience insights to target high-intent customers.
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Step 4: Campaign Launch & Monitoring
Campaigns go live, and we meticulously monitor performance metrics.
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Step 5: Continuous Optimization
We continuously analyze data, A/B test assets, and adjust bids to maximize ROI.
FROM OUR CLIENT
Angeli, Digital Marketing Manager - MUJI